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Faites vos jeux... Casino De La Vallee- Saint Vincent

This paper presents in a certain elements of the story of the development of the marketing plan of the leading European casino. It first describes the crisis which led casino management to discover the need for a marketing approach to business, and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Federico Minoli, Antonio Valente
September 1, 1993
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Citation

Minoli and Valente (1993a, September 01). Faites vos jeux... Casino De La Vallee- Saint Vincent. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/faites-vos-jeux-casino-de-la-vallee--saint-vincent